The purpose and objectives of the project:

Coca-Cola Icecek Kazakhstan (Coca-Cola Almaty Bottlers) has been running the 3.2.1.Start! project for 9 years now wishing to support youth initiatives and create a community of active young people who are ready to contribute to the socio-economic development of the country.

Since 2023, the goal of the project is focused on developing and popularizing separate collection and processing of plastic among university students in Kazakhstan. This change will also help the company meet its commitment targets of collecting 100% of the Company’s plastic output by 2030.

Project objectives:

• inculcate environmental thinking in young people, teach them the necessary skills of collecting and properly sorting wastes, especially plastic;
• hold a republican competition among universities on collection and processing of plastic;
• award the university, which will win the competition, with a line of equipment designed to produce plastic products.

Implementation of the project:

Over the years of the project’s implementation, more than 150 different trainings and master classes were organized for about 20,000 students from 1,500 youth organizations, including more than 800 colleges and 130 universities; 19 startups received grants for the implementation of their ideas totaling about 20 mil. tenge worth. It should be noted that more than 80% of the winning projects are still operating successfully to this day.

In 2023 year, we attracted students from 10 more leading universities in Kazakhstan, from 6 cities.

In 2024, the number of universities will be increased again.

Results:

This year all the projects were dedicated to the collection, sorting and recycling of waste.

• 10 universities
• 6 cities (Almaty, Astana, Karaganda, Oskemen, Aktobe and Shymkent)
• 125,000 students
• 6 cleanups
• More than 17 tons of plastic collected withing a year
• 2 winners: 1^st place – Satbayev University, 2^nd place – East Kazakhstan Technical University

The winners received special equipment for processing plastic waste, as a prize.

ECO-STATION

CCI Kazakhstan supports the graduates of the past seasons of 3.2.1.Start! and implement joint projects.

In 2023-24, in Almaty, together with Ecosen, our partner and former winner of 3.2.1. Start! project, the company opened 2 eco-stations for citizens, where 11 fractions of recyclables can be brought.

Results of the Eco-station within a year:

50 tons of waste collected more than 10 tons of them are plastic.