Beeline Kazakhstan has become an official partner of the Aggregion platform in our country. What will it give to the market? A partnership has started, which will lay the foundation for the productive development of technologies in the field of big data in Kazakhstan. From this point onward, Beeline acts as an exclusive distributor and developer of new products for the platform of CDP Aggregion. Industries such as advertising, marketing and analytics will primarily benefit from this. Advertising agencies will receive an effective tool for focused targeting and increased conversion.

In the eyes of Nikolai Orlov, the Beeline Big Data Development Director, advertising will become just one of the many industries that will benefit from this partnership. Among interested business representatives, he listed insurance companies, banking structures, retail, CPG sector companies, and telecommunications.

The benefits of the Aggregion platform

Blockchain and confidential computing are the two pillars of the platform. Unique integration projects that can be created on the basis of Aggregion will increase the effectiveness of marketing, develop the direction of data monetization, improve our own AdTech and MarTech capabilities. And all this is within a quantifiable and predictable scale.

In the case of advertising agencies and marketing departments, today it is necessary to focus on general parameters when setting a target. As a result, we experience serious costs for irrelevant audiences and narrowing the sample. Aggregion will allow you to create target segments based on data of real purchases, behavioral triggers, information from relevant digital channels.

This is convenient not only for companies and employees of marketing and advertising departments. For data owners, the benefits are clear: it is possible to build partnerships and collaborations with competitors by using the capabilities to personalize data availability. A common client base with full protection of personal data will be the beginning of finding options for collaboration.

Safety comes first

Beeline Kazakhstan focuses on the issue of security. The fact that Aggregion has developed its own protocol and platform for working with digital data speaks of the desire to improve its brainchild. And the result of fruitful work in the mainstream of security has become universally recognized: the Gold Microsoft Partner status from Microsoft and the Microsoft Partner of the Year Awards achievement (2020).

Big data requires strong protection. That is why Intel SGX technology (Software Guard Extensions) is involved, which protects data at all stages from compromise and maintains confidentiality even in the case of joint information processing by different companies. Security is confirmed by world experts, and the platform itself fully complies with the requirements of the legislation on personal data of the Republic of Kazakhstan.

The market sectors’ benefits

When it comes to the specific benefits that the partnership between Beeline Kazakhstan and Aggregion will bring to the market, it is worth highlighting the increased efficiency of data use within companies and the prospect of their safe monetization. Shifting the focus from competition to cooperation will accelerate the growth of the big data market in Kazakhstan.

Omnichannel products will be used in areas with high requirements for AdTech service providers in terms of organizing the protection of sensitive data. We are talking primarily about the banking industry, transport sectors, retail, pharma, and media holdings.