The purpose and objectives of the project:

Accounting and taxation rules in Kazakhstan are constantly changing and difficult to understand.

Not understanding those rules means risks from penalties to a closure of their business.

The aim is to help businesses and at the same time to raise a profile of an accounting and outsourcing professions.

Implementation of the project:

For implementing the project, we utilized personal relationships and launched the radio program.

It started as a simple interview in a form of question-answer, and now it is a regular broadcast with detailed explanations, several participants and invited guests – business owners or directors. The transmission has been running since December 2020.

Results:

We pick up issued our clients are facing on a daily basis, and discuss them on our broadcasts.

While discussion the rules and requirements we share with listeners valuable information in an easy to understand format accessible in one click via radio or internet.

Our audience is more than 1 million listeners.