Gedeon Richter KZ – Thank you, doctor
Informing about the existing methods of maintaining psychological well-being and the possibility of obtaining qualified assistance in solving difficulties in the field of mental health
![](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_500,h_500/https://worldmonitor.kz/en/wp-content/uploads/2023/10/shhshh-1.png)
The purpose and objectives of the project:
• Informing about the existing methods of maintaining psychological well-being and the possibility of obtaining qualified assistance in solving difficulties in the field of mental health
• Growth in sales +50% of a product for the treatment of schizophrenia in 2022
• Inclusion of the company’s drug for the treatment of schizophrenia in the list of products purchased by the Government
Implementation of the project:
The project created social films that tell the stories of people diagnosed with schizophrenia.
A survey was organized among the population of the Republic of Kazakhstan in the field of mental health. 1200 people were surveyed.
Organization of a press conference on the results of a survey in the field of mental health. Raise the issue with psychiatric experts and propose solutions. Coverage of the problem through the media for the population and medical workers.
Results:
The project showed excellent results:
Coverage 2 million views/person The product for the treatment of schizophrenia shows growth in 2022 – +63%. Above stated KPI.
Additional Information
Social videos:
Social Survey:
https://www.zakon.kz/obshestvo/6394721-v-kazakhstane-rastet-kolichestvo-bolnykh-shizofreniey.html
Related Topics