The purpose and objectives of the project:
• Informing about the existing methods of maintaining psychological well-being and the possibility of obtaining qualified assistance in solving difficulties in the field of mental health
• Growth in sales +50% of a product for the treatment of schizophrenia in 2022
• Inclusion of the company’s drug for the treatment of schizophrenia in the list of products purchased by the Government
Implementation of the project:
The project created social films that tell the stories of people diagnosed with schizophrenia.
A survey was organized among the population of the Republic of Kazakhstan in the field of mental health. 1200 people were surveyed.
Organization of a press conference on the results of a survey in the field of mental health. Raise the issue with psychiatric experts and propose solutions. Coverage of the problem through the media for the population and medical workers.
The project showed excellent results:
Coverage 2 million views/person The product for the treatment of schizophrenia shows growth in 2022 – +63%. Above stated KPI.
Social Survey:Related Topics