The purpose and objectives of the project:

• Informing about the existing methods of maintaining psychological well-being and the possibility of obtaining qualified assistance in solving difficulties in the field of mental health

• Growth in sales +50% of a product for the treatment of schizophrenia in 2022

• Inclusion of the company’s drug for the treatment of schizophrenia in the list of products purchased by the Government

Implementation of the project:

The project created social films that tell the stories of people diagnosed with schizophrenia.

A survey was organized among the population of the Republic of Kazakhstan in the field of mental health. 1200 people were surveyed.

Organization of a press conference on the results of a survey in the field of mental health. Raise the issue with psychiatric experts and propose solutions. Coverage of the problem through the media for the population and medical workers.

Results:

The project showed excellent results:

Coverage 2 million views/person The product for the treatment of schizophrenia shows growth in 2022 – +63%. Above stated KPI.

Additional Information

Social videos:

Social Survey:

https://www.zakon.kz/obshestvo/6394721-v-kazakhstane-rastet-kolichestvo-bolnykh-shizofreniey.html