To capture the heart of every whiskey lover is a nearly impossible task in today’s over-abundance of trendy flavors and varieties. But Jameson has been doing exactly that since 1780.
In 1780, a Scot by birth, but Irish in spirit, John Jameson founded his whiskey production in the center of Dublin. From the very beginning, all the processes at the distillery were distinguished by technological innovations. The main task was to obtain a soft and consistent taste from year to year. Jameson was a pioneer in the triple distillation technology, which subsequently became traditional for Irish whiskey. It took Jameson only thirty years to become the best-selling whiskey in Ireland, which at that time was the world leader in production for this famous “water of life”. A fearless experimentation and commitment to tradition in producing his whiskey made Jameson the most popular Irishman of the time.
Jameson isn’t bound by tradition though. Sine Metu а Jameson motto, which means Without Fear. That is why, in 2013, the New Midleton distillery’s master cooper, went on an experiment by ageing the whiskey in beer barrels. Yes, you heard that right, aged in dark stout beer barrels. The result exceeded all expectations. Whiskey Jameson Caskmates Stout Edition acquired notes of coffee and cream, burnt hops and chocolate. The collaboration of whiskey production traditions and the developing craft beer industry fully reflects the values that we want to convey to our consumers.
But the story continues, and in 2018 we presented the world another new product from the Jameson Caskmates range, using the fastest growing craft beer type – Irish Pale Ale (IPA). Irish Pale Ale is rich in notes of fresh hops, a flowering garden and a scattering of citrus aromas. And our Jameson Caskmates IPA Edition burst onto the market as its aroma spread from glass to glass.
At first glance, this is admittedly a rather unusual combination of strong spirits and beer. But if you look at the raw materials, then everything makes sense. For the production Jameson range we use barley, which grows within a radius of two hundred kilometers around the New Midleton distillery. The production of craft beer we recommend drinking in conjunction with our Jameson Caskmates grows in this same area, which is why Jameson Caskmates IPA Edition in a duet with the Irish Pale Ale complement each other so well, releasing their pleasant hop and citrus notes with every sip.
Besides beer in the summer, try ‘what Jameson Caskmates IPA Edition offers! In combination with tonics, soda and citrus lemonades, it creates an ideal duet for the upcoming summer season.
This collaboration happened and Jameson Caskmates was released as a result of talent of a Jameson’s Master Cooper. The traditions of the founder’s father, John Jameson, and his desire to create new flavors are reflected in the production of the modern Jameson. Why? Taste! That’s why.Related Topics