The purpose and objectives of the project:

For the first time ever in Kazakhstan, P&G and Red Crescent, have launched a charity program to support premature babies. P&G will donate over 650k specialized diapers, designed together with neonatologists for preemies, to 6 perinatal centers (year’s supply), and will also fund the rehabilitation of premature infants.

Implementation of the project:

Step 1: Assessment of the need for diapers for premature babies conducted by the Red Crescent, who selected perinatal centers and defined the optimal donation volume.

Step 2: Import of special Pampers for premature babies and donation to the centers (no plans to sell the product). Step 3: Partnership with retail chains Magnum and Detskiy Mir to raise awareness about the issue and increase support for premature babies.

Results:

Planned outcome:

Ensuring quality care for infants. Diapers were distributed in summer 2023, with ongoing support throughout the year.

Raising awareness of premature babies’ issues. Awareness increased due to a partnership with the Red Crescent and a wide informational campaign.

Additional Information

1. News report on 1^st Channel Eurasia about the project on  Russian and Kazakh languages.
2. Press-release on ekaraganda.kz
3. An article on ustinka.kz