Gedeon Richter KZ - Kazakhstan Women`s Health

Gedeon Richter KZ – Kazakhstan Women`s Health

The goal-to improve the medical literacy of women and doctors in the field of reproductive health.

The purpose and objectives of the project:

The goal-to improve the medical literacy of women and doctors in the field of reproductive health.

Objectives: To motivate women to visit the gynecologist regularly.

Reducing the level of hormone phobia among women and gynecologists Development of the oral contraceptives market along the path of training gynecologists

Implementation of the project:

Working with the public and gynecologists using digital platforms. For the population: website, social networks, live broadcasts with bloggers, video-audio podcasts, PR articles, press events, surveys. Online training of gynecologists, two training courses on the Pruffme platform (each course contains 19 lectures), 700 medical workers from the Republic of Kazakhstan were successfully trained.

Results:

Coverage for the 2022-2023 (6 months) – over 28 mln

The number of women regularly (at least once a year) visiting a gynecologist increased by 14.4% compared to 2021*

Consumption of hormonal contraceptives increased by +6.21%**

Gedeon Richter’s oral contraceptive market share increased by +2% compared to 2021 (from 57% to 59%)**

*According to the Gedeon Richter Women’s Health Survey 2022 **According to IQVIA, a company providing services in the pharmaceutical and biopharmaceutical fields and corporate outsourcing

Additional Information

IG https://www.instagram.com/kwh.kz/

FB https://www.facebook.com/kwh.kz www.kwh.kz

Additional Live broadcasts with bloggers and HCPs: https://www.instagram.com/p/Cd8WaYmF5hU/ https://www.instagram.com/p/CZVvgoHJzUk/ https://www.instagram.com/p/CXnV97IllCy/ https://www.instagram.com/p/CV-uIKwlVlw/

Educational cartoons:

https://www.youtube.com/watch?v=O3TKf-GwrE0 https://www.youtube.com/watch?v=omsMQhaFPXE https://www.youtube.com/watch?v=2KEYRk5YCCg https://www.youtube.com/watch?v=6U1kb8NrDcQ https://www.youtube.com/watch?v=6SCu4LoYfhQ

An annual survey in the field of women’s health is conducted, and the results are shared at a press conference: